As shoppers ask for brands to make it easier to navigate skincare products, Superdrug Skin School has been launched to provide education to all, not matter your skin type, tone or texture
Whether you’re a skincare buff or just starting out, the new Superdrug Skin School which launched recently is a brand-new online hub that intends to elevate everyone’s skin knowledge to the max. Superdrug’s skin-centric campaign aims to simplify and democratise the skincare industry with a centralised Skin School online hub to provide education to all, no matter your skin type, tone or texture.
With 55% of shoppers stating that the high street doesn’t offer enough options for those with skincare conditions (including acne, rosacea, and pigmentation) and 73% not always understanding the ingredients they’re using, Superdrug have enlisted skin experts to offer real-world advice, tips, and product recommendations to be able to cater to all their customers skincare queries.
Dr Ewoma Ukeleghe, medical and cosmetic doctor, and Alicia Lartey, esthetician, alongside Superdrug in-house experts have collaborated on videos, podcasts, and blog posts to communicate a multitude of skincare topics clearly and easily.
Subjects will include ‘why you shouldn’t be skipping bodycare routines’ to the age-old question of ‘what order do I apply my skincare products in’. In addition, the efficacy of Superdrug’s affordable own brand and exclusive ranges will be explored for customers who may not have had the chance to try these products before. And, for skincare savvy shoppers, behind-the-scenes content will be shown on own brand ranges make it to the shelves – from product concept and development to launch!
Superdrug is also currently trialling a host of dermatologist nurses working alongside pharmacists in four UK stores for skin consultations. And if their local their local Superdrug isn’t offering this trial, customers can scan QR codes on point-of-sale in-store to be able to speak with a pharmacist for virtual skin consultations.
Dr Ewoma Ukeleghe, Superdrug own-brand skincare ambassador, says ‘It’s a privilege to be a part of a revolutionary step in Superdrug’s approach to accessible skincare. I regularly work in-clinic with patients who aren’t well versed in what products to reach for or what skin type they have, so having a quick and easy online hub to navigate on from your phone or computer is a real milestone for the skincare industry.’
The Superdrug Skin School Hub can be found here: https://www.superdrug.com/skincare-advice
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