“As hairdressers, it’s important to understand the meaning of the word texture. All hair has texture, so using it in a general sense is confusing. Redefining our communication to include descriptors such as Coily Texture, Kinky Texture, Wavy Texture, Straight Texture and Curly Texture, can help identify all hair patterns more clearly and is much more inclusive,” explains Vernon François, celebrity hairstylist, educator and founder of Vernon François Haircare for all hair textures with an emphasis on curly and afro hair.
François recently joined the Sam Villa team for a discussion on re-thinking texture. “We need to challenge ourselves to remove culture and race from texture. Think about how versatile you are in your artistry… does that versatility really include all hair textures? It shouldn’t be an option… we need to work together to bring curly and kinky hair textures into the mainstream,” says François.
Irene Shelley, Black Beauty & Hair’s editor-in-chief agrees that using the term ‘texture’ when talking about afro hair can result in ambiguity that can eclipse afro hair. “All hair is essentially textured, so you have to be more specific when talking about what that texture is. As more people are mixing, we are looking to find other terms to describe the resulting mixed textures. So, you’re hearing terms like ‘African descent hair,’ ‘hair of African origin’ or ‘textured hair.’ Textured hair seems to be the catch-all phrase that everyone from influencers to haircare brands are now using to describe the panoply of afro hair textures.
“One international hair competition doesn’t have an Afro category, instead they have a ‘Texture’ category, which in the past used to attract afro entries. But if you take a look at that category now, you’ll see mostly Caucasian textured hair entries.”
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