Regé-Jean Page will feature in the campaign introducing the new Armani Code Parfum shot by French director Manu Cossu and British photographer Damon Baker, which will debut in September.
Giorgio Armani commented of the recent appointment, “Regé-Jean Page interprets and explores the nuances of a gentle, profound masculinity that is not ostentatious or showy. He authentically and spontaneously represents the cultural richness and vitality of this moment in time.”
Regé-Jean Page added: “My role for Armani Code is an absolute privilege. It allows me to embody the effortless style of a brand that has defined what the peak of iconic, cinematic style looks like, and continues to inspire a progressive outlook on how we will all shape our future.”
Armani Code Parfum (£75/50ml) is the latest addition to the Armani Code range, first launched in 2004 and is aimed at the man who choses to rewrite the ‘code of masculinity,’ a man who is able to capture a more nuanced vision of masculinity. The woody aromatic fragrance opens with bergamot combined with clary sage and Iris notes at the heart, grounded with a masculine base of cedar and tonka bean. The black rounded off bottle is refillable, reflecting the brand’s commitment to sustainability.
Regé-Jean joins Armani beauty alongside actresses Cate Blanchett, Tessa Thompson, Zhong Chuxi, Adria Arjona, Alice Pagani, and Greta Ferro; actors Jackson Yee, and Nicholas Hoult; and models Barbara Palvin, Madisin Rian, and Valentina Sampaio. Each Armani beauty face, in their own unique way, incarnates Giorgio Armani’s vision of beauty.
Available at Harrods from 17th August and Nationwide from 7th September.
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