Barbie, has announced Dame Pat McGrath as a Barbie Role Model by unveiling a one-of-a-kind doll created in her likeness to celebrate International Women’s Day. Pat is joined by luminaries including Shonda Rhimes, Ari Horie & Tijen Onaran.
As the world’s most influential makeup artist and founder of her eponymous iconic beauty brand Pat McGrath Labs, Pat McGrath joins the brand’s 2022 lineup of “Female Founders”: business leaders and role models whose inspiration will help shape the next generation of female entrepreneurs.
For more than 25 years, Pat’s creative vision and entrepreneurial power has transformed both beauty and fashion on a global scale. So much so, she has garnered honours galore, including being awarded Dame of the British Empire by her Majesty The Queen Elizabeth II for services to the Fashion and Beauty Industry and Diversity – the first makeup artist ever to achieve such recognition. Additionally, she has been honoured by the Council of Fashion Designers of America (CFDA) with the Founder’s Award, the Isabella Blow Award from the British Fashion Council (BFC) and as one of Time Magazine’s 100 Most Influential People.
It is an honour having a Barbie in my likeness and I would be so happy if it in any way inspires anyone to follow their dreams and believe that with hard work, creativity and perseverance, everything is possible
Dame Pat McGrath
Honouring female role models is one of the ways the Barbie brand is working to close the “Dream Gap,” the time when girls are likely to develop self-limiting beliefs. The brand has chosen to spotlight female founders after new research by NYU’s Cognitive Development Lab, which the brand has supported since 2018, found that from the age of 8, girls are more likely to experience key challenges in becoming leaders, including a fear of risk and gender stereotypes.
Barbie Role Models is one way in which the brand encourages girls, furthering the objectives of the Barbie Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything.
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