Gymshark, the fitness community and apparel brand, has launched the Diffuse Sweat Headband (£20), designed with the Black community in mind but suitable for all hair types. This multi-wear, sleek, sweat-wicking headband aims to support individuals on their fitness journey, giving them one less thing to think about and one more thing to focus on.
The unique product offering has been designed as ‘one size fits all’ with stretch-to-fit material to accommodate various hairstyles including, wigs, box braids, locs and more. The sweat-wicking feature which allows moisture to be transferred from the skin to the outer layer of the headband will be essential for fitness lovers with gelled edges, silk presses and wig wearers.
The double-layer construction allows for multi-wear options, whether you just want to get your hair out of your face to minimise distractions or provide sweat-wicking coverage for most of your head.
Gymshark has enlisted the support of media personality and hair brand owner, Whitney Adebayo, who will serve as an ambassador for the product. Whitney expressed her excitement, stating, “Working with Gymshark as they create an inclusive line of headbands has been an absolute dream come true. As a Nigerian woman who has spent the entirety of my career in the hair industry, there is such a gap in the fitness market for people with textured hair. Being involved in this campaign with Gymshark has been an incredibly rewarding process that has allowed me to tap into my passion for hair and fitness. I’m excited for everyone to experience this amazing product for themselves, in and out of the gym.”
Gymshark’s Senior Designer of Headwear and Accessories, Nichola Harris explains, “We designed the headband to help break down the barriers that people with textured hair might have from working out, such as planning a gym schedule around hair wash days and hairstyles. We wanted to ensure everyone, no matter their hair type, can train whenever they want and focus on their workout, without thinking about their hair. We used seamless fabric because of the incredible sweat wicking benefits, to ensure sweat is out of the face and hair stays put no matter how hard they’re training.”
Priced at £20, the product is exclusively available for purchase on gymshark.com
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