Main photo: Femelle Studios – by Kosher Osei-Yaw
Fashion4Africa Pop Up store hosted an insight into the world of fashion along with shopping and networking opportunities
The sun was shining as Chinese and African cultures collided in an explosion of colour, couture and cuisine as Fashion4Africa descended on China Exchange UK to showcase the best in African fashion in China Town.
The one-day boutique-style Pop-Up event, featured the work of 12 independent businesses with designs spanning the African continent in Soho’s West End. Bold statement necklaces inspired by the rich continent were on sale alongside ethical textile home products featuring Kuba art from the Democratic Republic of Congo (DRC).
Perspex bracelets by Massassi Batique
“Fashion4Africa will be rekindling its contemporary African Pop Up with venue host China Exchange,” said Fashion4Africa founder and director Anna Njie. “The aim is to promote celebrate the entrepreneurial spirit of African designers, retailers and artisans and show another side of Africa. “What better way to do that than in London’s cosmopolitan city in one of its most vibrant areas of commerce and culture – China Town, in the West End,” she added. “This area has its own micro economy and is a natural hub for tourists visiting the city.”
This is such a cool idea! African fashion needs so more exposure in Western society.