Dove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman.
The brand was accused of racism over the online advertising campaign and it later admitted it had “missed the mark” with an image posted on Facebook.
The campaign has since been removed from Facebook but was shared by Naomi Blake, an American makeup artist who goes by the name Naythemua.
“So, I’m scrolling through Facebook and this is the #dove ad that comes up … ok so what am I looking at,” she wrote as the caption.
Under the post, she was asked if people would be offended if the white woman had turned into a black woman. She said: “Nope, we wouldn’t and that’s the whole point. What does America tell black people? That we are judged by the color of our skin and that includes what is considered beautiful in this country.”
At the time, Dove said in a statement: “All three women are intended to demonstrate the ‘after’ product benefit. We do not condone any activity or imagery that intentionally insults any audience.”
