Pekela Riley was recently tapped by leading natural hair subscription box service curlBox to create epic, protective natural hairstyles to stun and compel curlBox subscribers to dive into their new, July Natural Haircare Boxes curated by Myleik Teele and the curlBox team.
There were four show- stopping looks created for the campaign, including asymmetric cuts, bodacious ‘fros and half-up/half-down updos all against a fun, summer backdrop. Pekela achieved the looks featured in the curlBox campaign with her own True and Pure Texture Extensions, a 100% virgin natural texture extension line.
As a second–generation hair stylist, Pekela is the founder of Jacksonville, Florida’s award–winning Salon PK, which was named one of Elle Magazine’s top 100 salons in America. At Salon PK, Pekela and her team have created an array of textured hairstyles that provide women with more styling possibilities than they could imagine, while pairing them with professionals to assist in their diverse hair journeys. “It’s a new time for textured hair,” says Pekela Riley.
“No longer do women with naturally curly textures need to stick with the overdone twist–outs, braid–outs roller sets and common straight styles to minimize the full impact and glory of their manes. It’s my mission at Salon PK to inspire women of diverse textures to break the monotony and continuously take their textured hairstyles to the next level.”
With a forte in forging classic trends of her own, Pekela has brought her vision to Hollywood in her styling of celebrities, including Grammy award winner Chrisette Michele, actresses Gabrielle Union, Nia Long and Teyonah Parris, Destiny’s Child singer Michelle Williams, model Selita Ebanks and Black Girls Rock founder Beverly Bonds just to name a few. Pekela’s work has been featured in more than 20 major beauty brand campaigns and featured in major publications including Essence, Sophisticates Black Hairstyles, Hype–Hair, Ebony, and Salon Digest.
Pekela is a rising force in the field, and with more than 100k followers on social media, her influence continues to grow. Pekela doesn’t just shine brightly in the art of avant–garde and edge but she surpasses all expectations in creating trendy everyday hairstyles for the corporate to stay at home woman.
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